What is the AMBER Plan?
The AMBER Alert Program was created as a powerful legacy to 9-year-old Amber Hagerman who was kidnapped and brutally murdered in 1996 while riding her bicycle in Arlington, Texas.

The tragedy shocked and outraged the entire community. Residents contacted radio stations in the Dallas area and a local woman suggested they broadcast special �alerts� over the airwaves so they could help prevent such incidents in the future. That resident followed up with a letter requesting the program be called Amber�s Plan.

The next year local law enforcement and broadcasters created the AMBER Alert program in Amber Hagerman�s honor. The AMBER Alert program, also known as America�s Missing: Broadcast Emergency Response Plan, is a program in which broadcasters and transportation authorities immediately distribute information about recent child abductions to the public, enabling the entire community to assist in the search for and safe recovery of the child. This program now utilizes all available technology to alert the public.

What began as a local effort in Dallas, Texas, has grown into a seamless system of AMBER Alert programs across the country all engaged in safely returning abducted children to their families.

How do AMBER Alerts work?
Once law enforcement has been notified about an abducted child, they must first determine if the case meets their AMBER Alert program�s criteria. While each AMBER Plan decides their own criteria, the U.S. Department of Justice recommends the following criteria for issuing an AMBER Alert.

• There is reasonable belief by law enforcement an abduction has occurred
  
• The abduction is of a child age 17 years or younger
  
• The law-enforcement agency believes the child is in imminent danger of serious bodily injury or death
  
• There is enough descriptive information about the victim and abduction for law enforcement to issue an AMBER Alert to assist in the recovery of the child
  
• The child�s name and other critical data elements, including the Child Abduction flag, have been entered into the National Crime Information Center (NCIC) computer

If these criteria are met, alert information is assembled for public distribution. This information may include descriptions and pictures of the missing child, the suspected abductor, and a suspected vehicle along with any other information available and valuable to identifying the child and suspect.

The information is then faxed to radio stations designated as primary stations under the Federal Communications Commission�s (FCC) Emergency Alert System (EAS). The primary stations send the same information to area radio and television stations and cable systems via the EAS, and participating stations immediately broadcast the information to millions of listeners. Radio stations interrupt programming to announce the Alert, and television stations and cable systems run a �crawl� on the screen along with a picture of the child. Law enforcement also notifies NCMEC when an AMBER Alert is released for a specific geographical area. Once NCMEC validates the AMBER Alert, it is entered into a secure system and transmitted to authorized secondary distributors, such as Choice Hotels International, for dissemination to customers within the geographic areas specified.

Some states are also incorporating electronic highway billboards in their AMBER Plans. The billboards, typically used to disseminate traffic information to drivers, now alert the public of abducted children by displaying pertinent information about the child, abductor, or suspected vehicle that drivers might look for on highways.

Does NCMEC issue AMBER Alerts?
NCMEC releases AMBER Alerts to secondary distributors, once we are notified by law enforcement that an Alert has been released for a specific geographical area. Once NCMEC validates the AMBER Alert, it is entered into a secure system and transmitted to authorized secondary distributors for dissemination to customers within the geographic areas specified.

Secondary distributors are defined as companies, businesses, or organizations that have the capability to deliver geographically targeted messages to their customers; and have a signed Memorandum of Understanding with NCMEC. Internet service providers (ISPs) are an example of secondary distributors. Choice Hotels International is an official secondary distributor and participates in the AMBER Alert program with NCMEC.
Only law enforcement can initiate and release AMBER Alerts for primary distribution.

How do I know an AMBER Alert is in effect?
When an AMBER Alert is transmitted to Choice Hotels, it is disseminated to hotels located within the geographic area(s) of the alert via the Profit Manager and choiceADVANTAGE systems.

choiceADVANTAGE
When an alert is in effect, an AMBER Alert link/notification will appear in the upper right hand corner of each choiceADVANTAGE screen. The link will only appear when an alert is in effect and a current link will remain until that AMBER Alert is no longer active.

Simply click on this link to access the AMBER Alerts Webpage for details of the alert.

Sample AMBER Alert Webpage:

What should I do when an AMBER Alert is issued?
The AMBER Alert message encourages the public to look for the abducted child or suspect. You become the eyes and ears of local law enforcement.

In the event you spot a child, adult, or vehicle fitting the AMBER Alert description, immediately call the telephone number given in the AMBER Alert, or your local law enforcement and provide authorities with as much information as you know. When you have information about an AMBER Alert transmitted to Choice Hotels, you should also notify the General Manager at your hotel, who will decide whether to call a brief staff meeting and issue other instructions to the hotel staff.

What are Wireless AMBER Alerts and how do I sign up?
Wireless AMBER Alerts is an initiative to distribute AMBER Alerts to wireless subscribers who opt to receive the messages. Cell phone subscribers capable of receiving text messages � and whose wireless carrier participates in the Wireless AMBER Alerts Initiative � may elect to receive alerts by registering at www.wirelessamberalerts.org or their wireless carrier�s web site. Users may designate up to five zip codes from which they�d like to be alerted in the case of an AMBER Alert activation.